Everything about Toyota Australia totally explained
Toyota Motor Corporation Australia, or
Toyota Australia, is a division of
Toyota Motor Corporation, which is based in
Japan. TMCA markets Toyota products and manages motorsport, advertising and business operations for Toyota Motor Corporation in
Australia. TMCA is also responsible for
Lexus vehicles in Australia.
The current head of TMCA is Ted Okada and David Buttner is TMCA's senior executive director of sales and marketing. John Conomos is Chairman Emeritus and is the Principle Policy Advisor on TMCA. Before Ted Okada, Ken Asano was the head of TMCA.
Toyota's
tagline is 'Oh What a Feeling!', which has been used in media since the mid-1980s.
History
TMCA first began in 1958 where Toyota LandCruisers were imported by Thiess Toyota for the Snowy Mountains Hydro-electric scheme. By 1963, assembly of Toyota vehicles in Australia began by AMI, taking place at the production plant in Port Melbourne, Victoria. The production line of Toyota vehicles in 1963 was that of the
Toyota Tiara. One of the leading forces of getting Toyota established in Australia was Kennath Hougham.
A production plant in Altona, Victoria was established and began the production of engines in 1978, following the progressive growth of AMI.
The first AMI exported car was a
Toyota Corona wagon in 1986 headed for New Zealand.
The one-millionth locally built Toyota was produced in 1992.
In 1994, all vehicle manufacturing operations were moved from Port Melbourne to Altona. The last vehicle produced at the Port Melbourne plant was a
Toyota Camry and the first vehicle produced at the Altona plant a
Toyota Corolla. Port Melbourne continued performing minor operations for TMCA.
The two-millionth locally built Toyota was produced in 2004.
In 2005, the ten-millionth worldwide
Toyota Camry was built at TMCA's Altona plant.
The complete closure and end of all Toyota production operations at the Port Melbourne plant took place in May 2006. All manufacturing was shifted to Altona.
The milestone of the 500,000th TMCA vehicle export also occurred in May 2006. The vehicle was a
Toyota Camry, headed for New Zealand.
Throughout TMCA's history, many Toyota vehicles have been built at either Altona or Port Melbourne, including the
Toyota Tiara, the
Toyota Corona, the
Toyota Crown, the
Toyota Corolla, the
Toyota Camry and the
Toyota Avalon. The
Toyota Land Cruiser was never built in Australia.
As of 2006, TMCA's Altona plant in Victoria produces the
Toyota Camry. Production of the
Toyota Avalon has ceased, due for replacement on the manufacturing line by the
Toyota Aurion, which shares many components with the
Toyota Camry. TMCA has expressed interests in locally building the
Toyota Kluger 4WD at Altona in the future.
TMCA would like to build the next generation
Toyota Camry Hybrid in 2011. "We'd like to [build] a Camry hybrid," said Toyota Australia's Director of sales and marketing Dave Buttner. "We see real potential for such a vehicle, particularly with government and fleet buyers."
TMCA Sales Figures
Toyota Motor Corporation Australia currently holds the largest market share of Australia's new car market.
They have been in the position of Australia's top seller of new cars since the sales period of 2003-2004, where that position was taken over from
Holden.
Total New Car Sales by TMCA
2004-2005: 201,737
2005-2006: 202,817
2006-2007: 213,847 (current Australian car industry record for highest annual new car sales)
In the sales period 2006-2007, Toyota Australia became the first automotive company from 1978 to have been the leader in total sales, passenger vehicles sales and commercial vehicles sales.
Current Models
TMCA currently offers a large range of motor vehicles in Australia for private and fleet buyers.
Passenger Models
Toyota Aurion
Toyota Avensis Verso
Toyota Camry
Toyota Corolla
Toyota Prius
Toyota Tarago
Toyota Yaris
4WD Passenger Models
Toyota Kluger
Toyota Land Cruiser 200
Toyota Land Cruiser Prado
Toyota RAV4
Commercial Models
Toyota Coaster
Toyota Hiace
Toyota Hilux
Toyota Land Crusier 78
Concepts/Experimental Models
Toyota Sportivo Concept
Toyota Camry TS-01
Toyota X-Runner
Motorsport
TMCA currently supports motorsport in the form of the Australian rally, with a Toyota Racing Development livery Toyota Corolla.
Toyota Racing Development, or TRD, also forms TMCA's tuning division to create performance versions of common Toyota vehicles. The tuning division was launched in 2007 and is managed by Prodrive. It is designed to compete with rival makers Ford and Holden, with their tuning divisions of FPV and HSV respectively. The first vehicle released by TRD was the TRD Aurion, a supercharged version of the Toyota Aurion large car. The TRD Hilux, a supercharged version of the Toyota Hilux ute, is due for release in the second quarter of 2008.
Sponsorship
TMCA is currently the premiere sponsor of the AFL Premiership. The original sponsorship deal was signed for the 2004-2006 seasons. Furthermore, a contract was signed on 16 July 2006 at the Telstra Dome in Melbourne to extend this contract by two years.
Further Information
Get more info on 'Toyota Australia'.
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